Betsy Compton says she'll be thinking about her toddlers, Cadence and Joah, when she votes this fall. The Grapevine mother says education, making it accessible and affordable, is at the top of her list in choosing a president. "That's something we are concerned about as we try to pay off our own college loans and save for college for our children."

In Southlake, Jennifer Chaney is settling into a new office; the mortgage broker, because of the housing slump, was forced to make a career change. As a single mother, Chaney says she wants a candidate who can turn the economy around and keep America safe. "We have not been safe since 9-11, by accident, there are reasons for that; it's been because we have been proactive."

Experts say women have the same list of priority issues; whatever you call them, they know what they want, says SMU professor, Cal Jillson. "Those are generally suburban women, whose families are comfortable; so they want security, low taxes, health and education."

This year, the female factor may be key because more women vote than men; that means more female voters up for grabs.

Compton says the right choice for her is Obama. "I feel like Obama has a better handle on the middle class and what it takes to run a household."

For Chaney, her pick is McCain, partly because of his pick for V-P. "I know there are working moms like her who support her, who will support that vote."