Getting noticed in the digital age can be a challenge.  It's easy to get lost in the sea of voices, but one Fort Worth company is sharing tips to keep you afloat. Anchor Marketing and Design's YouTube//// series, 'Anchor Chat,' brings the secrets of celebrities to the masses.

The newest interview is with 'teen heartthrob' Tanner Patrick.

The singer is launching his solo career in a big way: with millions of YouTube views.

"I love everything about [social media]. It's my go-to to stay in touch with people," said Patrick, in an interview with Katherine-Rose Watson, Anchor MD's social media manager.

Watson hosts the interviews, which aim to help people get a little insight on how to spread their social media influence.

"The point of the Anchor Chat series is to really showcase what social media can do for people or their company or their brands. We thought that the best way to showcase that would be to talk to, basically the best case scenarios, and talk to celebrities," said Watson.

Once a month, the public gets a little 'behind-the-scenes' of how celebrities grow their celebrity online.

"The interesting thing about Tanner's interview ais how YouTube has opened him up to an international audience," said Ricky Anderson, II, Anchor MD's Video Production Director. Anderson edits the videos.

Tanner's social media tips? Interact with your audience, and understand it.

"You really have to understand what kind of content goes on Twitter and what kind of content goes on Facebook. That was my favorite quote from the Tanner Patrick interview. He said, 'understand your audience.' I think that's one of the best things we can learn from that interview," said Watson.

And don't stop posting.

"Just staying active and trying to do everything I can," said Patrick, in his interview with Watson.

Watson didn't want to reveal who the upcoming interviews or with, but was willing to give a hint...

"Both of the interviews that we have coming up have TV shows. I can tell you that. and both of them landed their TV shows because producers at certain networks saw their YouTube channel," said Watson.