High above the roads of North Texas and the nation is inspiration from an unknown optimist. Dallas resident Erin Wiggins says, "I think it's a good idea. I think it's cool. Cool thing to do."
IT is a billboard campaign called Recession 101. A series of light hearted, clever quotes like "Chill: Hysteria feeds recessions".
The campaign's creative director says an East Coast man who wants to be anonymous paid him and his partner $20,000 to design a campaign reminding Americans we will get through this economy. Creative director Charlie Robb says, "He felt that everybody was getting so depressed about what was going on with the economy that people weren't necessarily being rational anymore about it. This is Armageddon this is the worst thing since the depression and everything is falling apart."
Dr. Tom Van Hoose calls it's fascinating. He's a clinical Associate Professor of Psychiatry at UT Southwestern and has his own practice in Plano. He says this "in your face" effort could prove very effective. Dr. Van Hoose says, "Because how we think about things, even true adversity really determines... how we feel about them and...the kind of actions they take to do the best they can in their circumstances."
Dr. Van Hoose says the humor in them, like "Don't drink cheaper Scotch. Drink slower." could be a powerful pour to the thought process. Dr. Van Hoose says, "When you combine humor with a positive thought, a lot of times folks look at their situation differently and they begin to fell not so bad or maybe there's something I can do I haven't thought."
The billboards already have DeSoto resident Theo Peugh thinking. He says, "I think he's on to something, that there's no reason to the whole woe is me mentality. We will survive, we will get through this."
IT is a billboard campaign called Recession 101. A series of light hearted, clever quotes like "Chill: Hysteria feeds recessions".
The campaign's creative director says an East Coast man who wants to be anonymous paid him and his partner $20,000 to design a campaign reminding Americans we will get through this economy. Creative director Charlie Robb says, "He felt that everybody was getting so depressed about what was going on with the economy that people weren't necessarily being rational anymore about it. This is Armageddon this is the worst thing since the depression and everything is falling apart."
Dr. Tom Van Hoose calls it's fascinating. He's a clinical Associate Professor of Psychiatry at UT Southwestern and has his own practice in Plano. He says this "in your face" effort could prove very effective. Dr. Van Hoose says, "Because how we think about things, even true adversity really determines... how we feel about them and...the kind of actions they take to do the best they can in their circumstances."
Dr. Van Hoose says the humor in them, like "Don't drink cheaper Scotch. Drink slower." could be a powerful pour to the thought process. Dr. Van Hoose says, "When you combine humor with a positive thought, a lot of times folks look at their situation differently and they begin to fell not so bad or maybe there's something I can do I haven't thought."
The billboards already have DeSoto resident Theo Peugh thinking. He says, "I think he's on to something, that there's no reason to the whole woe is me mentality. We will survive, we will get through this."
