Related links
A 22-year-old from North Carolina will make history in Dallas this summer. Alexa Robinson was picked by Pizza Hut to be its first summer "Twintern." When the company wants to get its message out on social media networks like Twitter, Alexa's fingers will be pushing the story of pizza in 140 characters or less.
"It is where everyone is gathering currently," said Alexa as she logs into her TweetDeck on her computer.
Alex recently graduated from the University of North Carolina at Chapel Hill and landed this summer gig after beating out hundreds of applicants nationwide. She already sent out about 50 tweets talking about Pizza Hut deals and letting people get to know her.
"I've kinda tried to introduce myself, so that people know that it is me and they feel like they have a personal connection with me," Alexa said.
So for the next three months, Alexa will get paid to eat pizza and tweet, tracking every compliment and complaint aimed at "The Hut" and responding within seconds.
"If they ask a question, we'll be able to get back to them as soon as I get it, which is, you know, real time."
Chris Fuller is one of the marketing directors at Pizza Hut who helped select Alexa. He says companies must know how to compete in this social media space to survive.
"Social media is so important because it's all about the conversation," Fuller says. "We find out quickly what they like and what they don't like and were we should go as a company with our products."
Fuller says he also expects Alexa to take Pizza Hut into new social media frontiers that the Pizza Hut brass doesn't even know about yet. But, right now, Alexa is serving up the works on Twitter in 140 characters or less.
"It is where everyone is gathering currently," said Alexa as she logs into her TweetDeck on her computer.
Alex recently graduated from the University of North Carolina at Chapel Hill and landed this summer gig after beating out hundreds of applicants nationwide. She already sent out about 50 tweets talking about Pizza Hut deals and letting people get to know her.
"I've kinda tried to introduce myself, so that people know that it is me and they feel like they have a personal connection with me," Alexa said.
So for the next three months, Alexa will get paid to eat pizza and tweet, tracking every compliment and complaint aimed at "The Hut" and responding within seconds.
"If they ask a question, we'll be able to get back to them as soon as I get it, which is, you know, real time."
Chris Fuller is one of the marketing directors at Pizza Hut who helped select Alexa. He says companies must know how to compete in this social media space to survive.
"Social media is so important because it's all about the conversation," Fuller says. "We find out quickly what they like and what they don't like and were we should go as a company with our products."
Fuller says he also expects Alexa to take Pizza Hut into new social media frontiers that the Pizza Hut brass doesn't even know about yet. But, right now, Alexa is serving up the works on Twitter in 140 characters or less.
